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Consumer Research Process

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Identify the steps in the consumer research process. Evaluate and discuss the strengths and limitations of quantitative (positivism) vs. qualitative (interpretivism) research methodologies.

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Identify the steps in the consumer research process. Evaluate and discuss the strengths and limitations of quantitative (positivism) vs. qualitative (interpretivism) research methodologies. Support your position in a minimum of 200 words.

There are five steps in consumer research process:
â?¢ Set objectives
â?¢ Plan activities
â?¢ Collect data
â?¢ Analyse data
â?¢ Report and recommend
(Skills, 2012)
Hence first step is to lay down clearly the ...

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