Difference between qualitative and quantitative research

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Qualitative research relates to any research in which one is unable to accurately measure or obtain factual evidence; it is research in which the results are subjective because they are based on personal interpretation. This type of research can include, focus groups, interviews, open-ended surveys, non-statistical tests, experiential evaluations, personal observations, descriptions from informants etc. This is because the results obtained from these types of methods will be varied depending on personal experiences, opinions and ...