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Explain the difference between qualitative and quantitative research, especially marketing research.

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Explain the difference between qualitative and quantitative research in marketing

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The main difference between qualitative and quantitative research in marketing research area is that qualitative research deals with opinions, attitudes, etc. and is subjective in nature whereas quantitative research is objective in nature and deals with numbers, quantitative data and logic. Quantitative research utilizes techniques such as surveys, questionnaires, etc. to conduct quantitative analysis, such as statistical analysis and arrive at decisions based on facts and logic. Qualitative research, ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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