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Qualitative versus Quantitative Design

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First, review the attached document and find every reference to either qualitative or quantitative design. While these two approaches have many similarities, there are some important differences in the way each should be treated.

Using APA style assist with creating a document with citations compare and contrast the expectations for each approach as presented in the template. You may use other references to help clarify the similarities and the differences.

Then, use the quantitative approach; for that approach document and discuss the Best Practices suggestions.

Support your paper with a minimum of 5 resources. I

Length: 5-7 pages not including title and reference pages

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Solution Summary

The response provides you a structured explanation of a concept paper related to qualitative or quantitative design . It also gives you the relevant references.

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In compliance with BrainMass rules this is not a hand in ready concept paper but is only guidance.

Introduction:
Statement of Problem:
It would be appropriate to use quantitative method for data collection during research. This would make it simple to test hypotheses, and examine cause & affect relationships. However, quantitative methods have rigidity. To analyze issues and subjects that have to be evaluated in depth, qualitative research methods have to be used. This creates a dilemma as to whether quantitative methods or qualitative methods should be used.

Purpose of the Study:
The purpose of the study is to identify the studies in which quantitative research should be used and studies in which qualitative research should be used. The study will compare and contrast the uses and benefits of both qualitative and quantitative research. The study will also ascertain the situations in which quantitative and qualitative research is appropriate (2). The study will identify the attitudes of researchers towards both qualitative and quantitative research.

Research Questions:
When should qualitative research be used?
When should quantitative research be used?

Hypotheses:
1.
H0 Quantitative methods should be used for in-depth study.
H1 Quantitative methods should not be used for in-depth study.
2.
H0 Quantitative methods should be used when people's individual experiences are to be captured.
H1 Quantitative methods should not be used when people's individual experiences are not to be captured.
3.
H0 Quantitative methods should not be used when there are a large number of subjects.
H1 Quantitative methods should be used when there are a large number of subjects.
4.
H0 Quantitative methods should not be used when objectivity and accuracy of results are required.
H1 Quantitative methods should be used when objectivity and accuracy of results are required.

Definition of Key Terms:
Qualitative Research: Qualitative research is used to gain an understanding of underlying reasons, opinions, and motivations. it gives insight into problems and supports the development of ideas or hypotheses for quantitative research (1). Quantitative research studies the why and how of decision making and have a strong basis in sociology for understanding government and social programs. Qualitative methods produce rich and detailed picture relating to why people act in certain ways, and their feelings about these actions. Qualitative methods are investigative methods and techniques ...

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  • MBA, Eastern Institute for Integrated Learning in Management
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