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Marketing Research

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Marketing Research involves a number of techniques. Qualitative and quantitative-based marketing research is among them. Pick a retail product and use this forum to describe how one might design a qualitative and a quantitative effort in support of the marketing of that product or service. Compare and contrast the qualitative and quantitative-based marketing research approaches for the product. Which effort might be more productive and why?

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The expert examines how marketing research is involved in a number of techniques. Qualitative and quantitative-based marketing research is examined.

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Marketing Research involves a number of techniques. Qualitative and quantitative-based marketing research is among them. Pick a retail product and use this forum to describe how one might design a qualitative and a quantitative effort in support of the marketing of that product or service. Compare and contrast the qualitative and quantitative-based marketing research approaches for the product. Which effort might be more productive and why?

Using the case of a new vehicle released into the market, the use of qualitative research would be used to determine how the vehicle has been made to perform. Specifications regarding the vehicle such as the experiences expected to be derived from the purchase of the vehicle would be determined. Since qualitative market research is based on very intricate aspects of the products, in-depth opinions from a selected small group of participants would be acquired and such contacts would be maintained for a longer period of time in case of any immediate need to acquire additional information.
From the same car, the use of quantitative research would be utilized ...

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