Purchase Solution

Qualitative Versus Quantitative Research Methods

Not what you're looking for?

Ask Custom Question

Write a report about the difference between qualitative and quantitative research methods related to your area of study ( Most about Academic writing).

All I need is 1- 2 pages, (Word Document)
Be sure to use academic references and cite to support your analysis.

Purchase this Solution

Solution Summary

The various research methods including qualitative and quantitative methods serve different purposes based on the proposed research questions and what the researcher is seeking to identify.

Solution Preview

Qualitative research has several defining characteristics. These include 1) natural setting- where the researcher can gather data in the field where participants experience the issue or problem being studied. Researchers do not take participants out of their environment, like bringing them to a lab. 2) Researcher is the key instrument- the researcher collects data by examining documentation, observing behaviors, or interviewing participants. Researchers typically do not rely on questionnaires or instruments developed by other researchers. 3) Interpretive- based on qualitative results a researcher will make an interpretation of what they see, hear, and understand. Qualitative researchers seek to answer research questions related to "how" and "why". Their interpretations cannot be bias based on their own experiences, backgrounds, contexts, and prior understandings (Creswell, 2012). There are various methods of analysis or instruments used to collect and analyze data. In a qualitative study the researcher can use methods of observation, in-depth interviews, review of archives, ...

Solution provided by:
Education
  • DBA, Argosy University
  • MBA, University of Phoenix
Recent Feedback
  • "Very helpful, thank you!"
  • "WOW! Thank you so much! I'm saving this vital info. (printed copy) in back of my business book for easy reference. Everyone should refer to this reminder regularly to avoid major ramifications when corresponding electronically. "
  • "Thank you!"
  • "thanks"
  • "Thank you!"
Purchase this Solution


Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Introduction to Finance

This quiz test introductory finance topics.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.