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qualitative and quantitative research

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Explain the importance of qualitative and quantitative research.

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This solution explains the importance of qualitative and quantitative research.

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Qualitative research is very important in situations where no statistical or numerical data is available and information needs to be obtained or decisions need to be made based on qualitative features or characteristics of the situation in hand. Qualitative research methods are sometimes used together with quantitative research methods to gain deeper ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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