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Comparing Quantitative and Qualitative Research

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Please explain what the difference is between qualitative and quantitative research?

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Solution Summary

The difference between the two research methods is clarified and the explanation gives an example of when to use each method.

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Hi,

Although the terms are similar sounding, the two methods are vastly different in their format and end product.

Qualitative research is generally considered more subjective, that is, the researcher is the data gathering instrument whereas quantitative uses research equipment, ...

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