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Comparing Quantitative and Qualitative Marketing Research

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What is the best type of marketing research? Take a position: Marketing research should be quantitative versus marketing research should be qualitative. Why or why not? Give at least one example.

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Solution Summary

This 323 word solution investigate the appropriate situations and factors in choosing which research type to use in marketing.

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190426 - What is the best type of marketing research? Take a position: Marketing research should be quantitative versus marketing research should be qualitative. Why or why not? Give at least one example.

It is very difficult to categorize one type of research that is the best. The best marketing research process/technique is determined by the problem being addressed. Let us take an example to understand how to determine the best type of marketing research i.e. quantitative vs. qualitative.

First, let us ...

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