Purchase Solution

Different Market Research Techniques

Not what you're looking for?

Ask Custom Question

Hi, can you please help to review the characteristics, strengths and weaknesses of any two out of the several data collection methods choosing one from each one of the bigger categories, which are qualitative and quantitative research.

Review and evaluate different types of market research techniques, providing examples.

Please don't forget to provide references.


Purchase this Solution

Solution Summary

Different market research techniques are provided. Bigger categories for collection methods are determined.

Solution Preview


Hope you are well.

Try and associate the main concepts in relations towards quantitative research as a way to measure in quantity that provides strength in numbers (i.e. market size, consumer demographics, and the frequencies in relating consumer buyer behavior). While the qualitative is more in focus on the valuable data of user needs and wants that enhances demographic particulars with regard to behaviors. In doing so, the qualitative is more adept to accomplishing the goal in learning from or predicting the participants / consumer base behavioral preferences.

The strengths and weaknesses of qualitative and quantitative research can relate to the following core ...

Solution provided by:
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
Recent Feedback
  • "Thank you!"
  • "Thank you"
  • "amazing"
  • "No comments "
  • "No comment"
Purchase this Solution

Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.