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Innovation Techniques to Develop and Research New Products

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The CEO of your company has sent you an e-mail explaining how impressed he was with your last assignment. He explains in his e-mail that he wants you to address the innovation technique used in the development of your researched company's product (from the previous Discussion Board assignment). He also explains that he wants you to create a situation that illustrates what might have happened had the following occurred:

* The intrapreneurial product was brought to the market through entrepreneurship
* The entrepreneurial product was brought to the market through intrapreneurial means

For this assignment, you must submit a report consisting of 850-1,000 words in which you discuss the innovation technique used in the development of your researched company's product. For full credit, you must address the following in your report:

* Discuss the innovation technique used in the development of your research company's product.
* Create a situation that illustrates what might have happened if your research company's intrapreneurial product was brought to the market through entrepreneurship.
* Create a situation that illustrates what might have happened if your research company's entrepreneurial product was brought to the market through intrapreneurial means.
* Discuss the different risks, skill sets, organizational assets, and funding that would occur through both situations.
* Explain how the keys to success would have been different through both situations.

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The response addresses the queries posted in 1191 words with references.

//This paper is related to different situations associated with the product development in a research company. Prior to discussing varying issues asked by the CEO, the introduction of the basic things asked by him are summarized under the same heading.//

Introduction:

The research company develops several products in its production process. In the production process, the company uses several innovation techniques. In this entire process, the CEO of the company wants to analyze some situations related to the introduction of the products of the research company in the market. In relation to these situations, there would occur some risks, skills sets, organizational assets, and funding for such products. In relation to both these situations, the keys to success would also be different.

//The introduction of the basic requirements is effective enough to discuss the further issues. In this relation, the following discussion is comprising the innovation techniques used in the research company.//

Innovation Techniques:

The products of the research company are developed with the inclusion of several innovation techniques, which make the products unique from the other existing products in the market. The main innovation techniques used by the research company are innovation through strategy, implementation of new methodologies, creativity, external product design, etc. (Peter & Donnelly, 2002).

Strategy Informs Innovation: In this innovation technique, the research company first develops a strategy and for the enhancement of the value to the related strategy, it pursues some innovations with which the product can be made a great utility for the customers.

Implementation of New Methodologies: New methods are the key to successful innovation. The research company continuously develops new methodologies for bringing new innovation in the product design and features to make them suitable and useful for the customers.

Creativity: ...

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What challenges does a company face when developing new products in the global economy?

As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. AIU hosts a marketing publication, "The Marketing Scene," which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society." It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones.

Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following:

1. What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library's full-text databases.
2. After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the library's full-text databases.
3. Legal and ethical implications loom large in today's business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources MUST include articles from the library's full-text databases.

The assignment requires the use of ARTICLES from the library's full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like "I", "we", and "you" are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 5-6 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 8-9 pages in length.

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