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Controlling Key Resources and Establishing a Reputation

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Explain how controlling key resources can be used as an effective way to deter imitation and appropriate the returns in innovation. Explain how establishing a reputation can be used as an effective way to deter imitation and appropriate the returns in innovation.

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Controlling key resources can be used as an effective way to deter imitation and appropriate the returns in innovation for an organization. Equally important is establishing a reputation, which can be used as an effective way to deter imitation and appropriate the returns in innovation.

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1) Explain how controlling key resources can be used as an effective way to deter imitation and appropriate the returns in innovation.

A company's key resources enable it to use its best competitive tool to maintain its position in a specific market. In order to deter imitation and appropriate the return in innovation, a company can use:
a. It's patent; which will allows the company to quickly develop products, conduct research, and gain markets globally in ...

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