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Controlling Key Resources and Establishing a Reputation

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Explain how controlling key resources can be used as an effective way to deter imitation and appropriate the returns in innovation. Explain how establishing a reputation can be used as an effective way to deter imitation and appropriate the returns in innovation.

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Controlling key resources as well as establishing a reputation is important to the viability of an organization. They can be used as an effective way to deter imitation and appropriate the returns in innovation. The following explains how organizations can achieve that most important goal.

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1) Explain how controlling key resources can be used as an effective way to deter imitation and appropriate the returns in innovation.

A company's key resources enable it to use its best competitive tool to maintain its position in a specific market. In order to deter imitation and appropriate the return in innovation, a company can use:
a. It's patent; which will allow the company to quickly develop products, conduct research, and gain ...

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