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Quantitative and Qualitative Research

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What is the difference between quantitative and qualitative research? Give examples. Which do you think is more important, or which do you prefer? Explain why.

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This solution contrast quantitative and qualitative research

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What is the difference between quantitative and qualitative research? Give examples. Which do you think is more important, or which do you prefer? Explain why.

(1) Quantitative approaches and qualitative approaches differ in the process in which research is conducted. In qualitative research, the intent is to study some phenomena. Thus, research is conducted using non-statistical procedures to explore issues by some verbal means such as: (a) questionnaires, (b) surveys, (c) grounded theories, (d) Interviews, and (e) case studies. The qualitative research seeks to understand meaning individuals give to phenomena. Data is collected from words images and observing participants. Data is analyzed using some form of text analysis (e.g., coding], themes and larger pattern or general influence.

(2) Quantitative data explains how data provided by participants fit into some existing framework, theory or model. Quantitative approaches rely on mathematical or statistical analysis to either reject or ...

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