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Ethical Implications of a Selected Marketed Product or Service

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Ethics and social responsibility are extremely important in marketing today. Pick a product or service currently marketed that "bothers" you.

Discuss what you think to be the ethical implications of the product's or service's introduction into the market place.
Discuss what you would do (or change) if you were the marketing manager in charge of that offering.
Discuss whether you think the product should be marketed or not.

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Solution Summary

The solution provides an example of a product that challenges ethical guidelines and discusses the problems that surround the product. The solution discusses possible courses of action for the marketing manager of that product, as well as an explanation of if the product should be marketing at all.

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For the product/service, I am picking the iPhone app 'AMP UP Before You Score'. Pepsi released this iPhone app in an attempt to increase its market share of the energy drink sector with its AMP cola. The app categorizes women into 24 groups including hippie, artist, aspiring actress, and others and gives crib sheets and pick up lines to help guys 'score' with different types of girls.

In terms of ...

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