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    Ethical Considerations in the Fast Food Industry

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    The Marketing Scene (http://www.themarketingscene.com/index.php/) , is an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on our society".

    All of the articles are edited by marketing professionals to ensure quality information dissemination. Stories are added several times per week and cover a wide array of marketing topics. The stories are sorted by category. On the main page click on "Discussions" and then "Controversy in Ads" to access stories that will assist you with this assignment. Please use the attached Template.

    Ethics and social responsibility are extremely important in marketing today.

    - Pick a product or service currently marketed that "bothers" you.
    - Discuss what you think to be the ethical implications of the product's or service's introduction into the market place.
    - Discuss what you would do (or change) if you were the marketing manager in charge of that offering.
    - Discuss whether you think the product should be marketed or not.

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    Solution Preview

    I will base my analysis on: http://www.themarketingscene.com/index.php/site/topic/gluttony_101/

    - Discuss what you think to be the ethical implications of the product's or service's introduction into the market place.

    This is a general rant about the availability of fast food to the modern obese American. In 46 states, the obesity rate is 20-34%. This is a pandemic that is growing at an alarming rate. In fact, before World War 2, obesity was not even an issue. Over the past 60 years, American's weights have begun to climb higher and higher. As well, more and more children are being assessed as being obese, as of 2004, 17.1% of children, ages two to nineteen, were overweight.

    Having so many obese individuals is a threat to society. It puts a strain on the health care system, as there are many life threatening complications that arise from being so heavy (hypertension, diabetes, cholesterol, gallbladder disease...). As well, there are unfortunate social stigmas associated with being obese, such as the person is thought to be lazy, dumb. Many people feel very isolated and do not have many friends.

    There is such negative associations with being obese, yet, out comes Arbys and Carl Juniors with horrifically fattening, calorie ridden products. The article states that some of these "yummy" creations can top off at 1520 calories and 111 grams of fat for ONE SANDWICH. This does not even include the large order of fries and a giant tub of coke that often accompanies these meals.

    Now, if we take a step back, we can analyze how much fat and calories the average American male SHOULD consume.
    A man who is 5 foot 8 inches, 160 pounds should consume 2788.5 calories a DAY. And then he should consume 70 grams of fat a day at most. So in this one sandwich, he consumed 54% of his calories, and 157% of his fat intake.

    This should be criminal. It is supplied more ...

    Solution Summary

    The solution tackles the problem of ethics in the fast food industry as it relates to American obesity and makes several suggestions on how to lessen the harm and better market a chosen product to avoid adding to the problem. This solution is 1292 words with references.