Write a paper taking a position on business ethic versus consumer responsibility as it pertains to marketing. It is imperative that you take a stance on the subject and then use your analysis and writing skills to create a persuasive argument defending your position. Examples of consumer responsibility versus business marketing are lawsuits against fast food companies for obesity, smoking campaigns, etc. These are just a few of the many topics that can be used to write your paper. Who is responsible for the end results; Consumers who have the access to information about products and their risks and make the choice to use them or businesses who manufacture and market the products?
According to your assignment, you must take a stance. So you first need to decide do you think that fast food restaurants are responsible for the increasing rate of people with obesity, or do you think that people are responsible for their own behavior and what they put in their mouth. This is your opinion. From your opinion you will ...
One paragraph with the OTA thoughts. No references.