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Advertising and Marketing Ethics: ethical limits, privacy for customers.

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1. What are the ethical limits in advertising? Is it sufficient to simply not lie about the benefits of your product?

2. What obligations do marketers have in protecting the privacy of consumers who purchase their products? Does this vary by the type of product?

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Solution Summary

This solution discusses the ethical limits in advertising, and if it is sufficient to simply not lie about product benefits. It also discusses the obligations marketers have in protecting the privacy of consumers who purchase their products, and if this varies by type of product. Examples are included.

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Ultimately the ethical limits in advertising are to do the right thing. This means that one should stand behind their advertising claims, and not purposefully engage in misleading or false advertising. It is wrong to claim a product can do something that it can not- this is deception. At the same time, is it wrong to show a product like cigarettes or alcohol in a positive manner? I don't think so. It is the job of advertisers to draw attention to their products in a positive fashion. Cigarettes and alcohol (chosen because of the potentially negative health ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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