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marketing elements to a new product

Introduce a new product or service, in which we have to address the following: We have chosen to provide a Pickup and Deliver Service of Pets for pet owners that are too busy to make the grooming or vet's appointments.
Will you please provide examples of the following. The material is from Principals of Marketing by Philip Kotler & Gary Armstrong.

1. Identification of the Five -Step Marketing Process employed

2. Identification of the elements of the modern marketing system as the relate to your product. (Our team has selected to write the team paper on a Pick Up and Delivery Service of pets and take them to be groomed, pet hotel, or pet vet).

3. Identification of the Company Management Orientation

4. Identification of CRM (Customer Relationship Management) concepts applicable to your product.

5. An explanation of any challenges you predict might inhibit you success

6. Identification of growth opportunities utilizing the product/marketing expansion grid

7. Identification of the marketing mix to be utilized

8. Will the product be e-marketed? How

Who will be your target audience?

What type of marketing research will you conduct.

Solution Preview

Pickup and delivery service for pets:

1. Identification of the Five -Step Marketing Process employed;
1. Come in under the radar: It is best to start the process in a low key manner and direct market it through leads generated from vets and grooming services.
2. Know your customer: The typical customer is the pet owner who can afford the service but does not have time to groom his pets;
3. Owning your branding: The service must develop its own brand; the name may be catchy like "Pets on wheels"
4. Stay ahead of the competition: The service must offer faster and more reliable services than its competitors;
5. Make it an experience: The owners should realize and feel that their pets are well cared during their trip for grooming or vet. There should be select food items and if appropriate toys for the pets.
2. Identification of the elements of the modern marketing system as the relate to your product. (Our team has selected to write the team paper on a Pick Up and Delivery Service of pets and take them to be groomed, pet hotel, or pet vet).

The Pick Up and delivery service will be:
...

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