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Health Care Marketing Managers and Strategic Marketing Plans

What are the most common ethical issues facing healthcare marketing managers? How should the ethical issues be addressed in the strategic/marketing plan?

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One of the most common ethical issues facing healthcare marketing managers, is the issue of effectively ensuring that the item that they are marketing is commensurate with the health and safety of the individuals who will be utilizing the product, due to the fact that many healthcare organizations engage in marketing products that have not been thoroughly tested, and this could cause tremendous safety implications for the general public. So it is imperative that marketing managers seek to ensure that the products that they are marketing to the public at large, are actually safe for the consumer to utilize. Another ethical issue facing marketing managers, is the issue of marketing the products to the individuals that are most ...

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