Technology Impact
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Based on an Internet article and personal experience write a paper regarding the impact of technology on customers.
(a) how the company introduced the new product to customers
(b) ways that added value due to the new technology was proven
(c) outline support plan for customers who may have questions
(d) emphasize new partnerships with technology partners and enhanced customer experiences.
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The solution addresses Technology Impact based on an Internet article and personal experience.
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Technology Impact
Based on an Internet article personal experience write a paper regarding the impact of technology on customers.
I chose the article Apple's Ipod continues to gain market share. Daniel Jacobs 2006
http://www.ibtimes.com/articles/20061004/apple-ipod-market-share.htm.
(a) How the company introduced the new product to customers
While the MP3 player is not new to society, the Ipod is just what the consumer wanted. MP3 players can be considered a relatively new product generally but in the world of technology, it could be considered outdated. How does Apple keep interest? By updating the technology. The company has a basic terminology in regard to marketing. Market the right demographic.
"We believe that winning over the teen demographic is critical to continued long-term growth and Apple is clearly in the lead in this market segment" the analyst added (Jacobs 2006).
Apple knows its demographic and what its demographic wants. When the equation is that simple, success will follow. The company introduced the product as a youth oriented product. While many of all ages have a version of an Ipod today, it was basically considered to be for the young.
"Widespread teen affection for the iPod didn't happen overnight. Like most trends among youth, it began with the cool hunters and early adopters telling everyone this would be the next big thing and it spread until it became a cultural phenomenon."There were teenagers who were more excited about Steve Jobs than Maroon 5," says Leander Kahney, managing editor of Wired.com and author of The Cult of Mac" (MSNBC 2007).
(b) Ways that added value due to the new technology was proven
In the 1970s 8-track tapes were all the rage. Would it be feasible for a company today to market 8-track tapes and would the venture be profitable? No. 8-track tapes were bulky and were poor in quality. A resurgence of this product would be costly to the company as with today's technology, who would purchase one. The implantation of the Ipod takes ...
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