Product Life Cycle and Branded Products
Not what you're looking for?
Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas). Research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years.
Purchase this Solution
Solution Summary
This in-depth solution details the five main stages of the product life cycle and the impact on decisions made on the company. It uses a real-life example of applelpod and analyzes its product life cycle over the years. References used are included.
Solution Preview
Stage of Product Life Cycle and Impact on Decisions Made
Products go through several stages from conceptualization of the product to its end. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.
Products tend to go through five stages:
1. New product development stage
* Very expensive
* No sales revenue
* Losses
2. Market introduction stage
* Cost high
* Sales volume low
* Losses
* High prices
3. Growth stage
* Costs reduced due to economies of scale
* Sales volume increases significantly
* Profitability
* Prices to maximize market share
4. Mature stage
* Costs are very low
* Sales volume peaks
* Prices tend to drop due to the proliferation of competing products
* Very profitable
5. Decline stage
* Sales decline
* Prices drop (lower prices may lead to lower value perception)
* Profits decline
(www.en.wikipedia.org)
Case of AppleIpod
Apple iPod is a brand of portable digital audio players designed and marketed by Apple Computer.
At the introduction stage, ...
Purchase this Solution
Free BrainMass Quizzes
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Introduction to Finance
This quiz test introductory finance topics.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.