Brand's product life cycle
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Research and prepare a report on a brand name food product. Analyze how the company has managed the brand's product life cycle (PLC) over the years.
The product should fall into one of the following categories:
Breakfast cereals
Dairy Products, such as cheese or milk
Alcoholic beverages
Snack foods
Frozen foods
**2-3 paragraphs
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Research and prepare a report on a brand name food product. Analyze how the company has managed the brand's product life cycle (PLC) over the years.
The brand name food product is Tootsie Roll, the Tootsie Roll was first made in 1896 and currently more that 60 million Tootsie Rolls are being produced. The makers of bite-sized chewy chocolate treat have managed or rather avoided the harsh realities of the product life cycles because the company has based its product on the needs of the consumer. ...
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