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As the consumption of ice cream increases, so do the instances of drowning.

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Analyze the statement "as the consumption of ice cream increases, so do the instances of drowning" and develop a conceptual model for it.

Develop three scenarios to explain this phenomenon.

Consider and justify a probability for each scenario being true.

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Solution Summary

This solution discusses a possible link between ice cream and drownings, and extends these conceptual arguments to brand decisions and the product lifecycle in 575 words.

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CONCEPTUAL MODEL ON CONSUMPTION AND MARKETING

"As the consumption of ice cream increases, so do the instances of drowning": An Analysis
This statement may have an application along the following:

1. Ice Cream may be equivalent to a commodity that a person likes most. Drowning may be equivalent to a decrease in his level of satisfaction. Hence, as a person consumes a commodity continuously, his additional level of satisfaction becomes lesser and lesser. This means that although he would be satisfied, the additional satisfaction that is brought by additional unit of consumption of the same commodity may become lesser and lesser. This is related to an economic concept which is law of diminishing marginal utility which says, as we consume additional unit of the same commodity, the additional satisfaction we get becomes lesser and lesser. Continuous satisfaction may even lead to drowning or lower aggregate ...

Solution provided by:
Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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