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New Product Development and the Product Life Cycle

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Imagine that your company is a smartphone manufacturer that is launching a new product. Recommend the approach that you would take in order to brand the new product. Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in the industry.

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-Imagine that your company is a Smartphone manufacturer that is launching a new product. Recommend the approach that you would take in order to brand the new product. Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in the industry.

The product development ...

Solution Summary

This solution provides a review into product development in effectively communicating the smartphone brand's message with real examples.

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See Also This Related BrainMass Solution

Operations Management Product Design and Life Cycles

Using McDonald's as the corporation, integrate the concepts and operations management principles.

Please help addressing the following questions:

1) How product design is applied in the decision-making of that organization?

2) Can you describe a Product Life Cycles in the organization?

3) How are different issues for Product Development applied in the organization?

Please provide a reference list.

Please see the attachment as a reference for Decision Trees.

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