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Discuss: Entering International Markets

The successful introduction of your company's direct-marketing website has resulted in a considerable number of orders from overseas customers, notably from Germany, the U.K. and China. However, since your company has no retail partners outside the U.S., it will be necessary to find a retail company with which you can partner to distribute your products overseas.

Begin by using the Library and Internet to research the international operations of some major retail companies:

1. Best-BuyTM (http://www.bestbuy.com)
2. CompUSATM (http://www.compusa.com)
3. Wal-MartTM (http://www.walmart.com)
4. CarrefourTM (http://www.carrefour.com)

Find out which of these companies have international operations and in what countries these operations exist. Include information on the approach the company has used to do business in the country.

Solution Preview

Let's look closer at the four company websites to see if they are internationally based, and the strategies for those that are (Wal-Mart and Carrefour). You can then use this information to consider for your company strategy. It seems that Wal-Mart might be a definite consideration as it has locations in Germany, the U.K. and China. The successful introduction of your company's direct-marketing website has resulted in a considerable number of orders from overseas customers, notably from Germany, the U.K. and China. However, since your company has no retail partners outside the U.S., it will be necessary to find a retail company with which you can partner to distribute your products overseas.

1. Begin by using the Library and Internet to research the international operations of some major retail companies. Find out which of these companies have international operations and in what countries these operations exist. Include information on the approach the company has used to do business in the country.

(1) Best-BuyTM (http://www.bestbuy.com)

I found no evidence on the website suggesting that Best-Buy has international operations. Click on http://www.bestbuy.com and you will see Canada and United States, and on either website there is not international links as there is for Wal-Mart and Carrefour. Check it out yourself though. I also used Google and typed in variants Best-BuyTM and International and no hits suggesting international companies. Click www.google.com and type in the words - Best-BuyTM and International - to see if you get the same results.

(2) CompUSATM (http://www.compusa.com )

It appears from the information on the website that there is no international expansion. For example, click on the website and at the bottom you will see the store locations like the following: e.g. National ~ South Carolina ~ Puerto Rico ~ Paramus ? Shipping Schedule ? Holiday Return Policy As well, the ...

Solution Summary

Concerning four companies, this solution identifies which of the four have international operations and in what countries these operations exist. It then explores the approach the company has used to do business internationally. This is completed in 1120 words and includes references throughout.

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