Marketing and Approaches to Entering International Markets
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I really need help with this power point presentation. Please provide ideas for content to be used for the presentation.
Describe approaches to entering international markets.
THE SUBJECT will be concerning a laptop computer
You can choose any one of these countries below to talk about
You must to select one of the following proposed target countries for your company's expansion: Germany, the United Kingdom, and China. The presentation must include 8 content slides with 100 words of speaker notes per slide. Also, include your references on a final slide, Your 8 content slides will cover the following information to justify your selection:
? Evaluate the infrastructure of the target country, and explain the ability of the country you have selected to distribute, promote, and properly price your company's products.
? Identify the capacity of the target market to utilize your company's products.
? Identify and address any special considerations or impact of cultural, religious, or political situations.
? Evaluate the demographic, cultural, religious, and political environment in the potential expansion market.
? Determine the potential demand for your company's products in the selected expansion market.
? Discuss cultural issues regarding computer practices of which your company's marketing and technical teams need to be aware if they will be doing business in the selected country.
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Content slides will cover the following information to justify your selection:
? Evaluate the infrastructure of the target country, and explain the ability of the country you have selected to distribute, promote, and properly price your company's products.
How is the country set up? Is it a hierarchy? King or queen? President?
Based off how the country is designed, then you will need to check out their market. A Google search will make a difference on answering both of these questions. What you will need to do is talk about the market.
Can you market in this country? Is there a possibility that you can do ...
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