What are three elements that impact the international marketing environment? What impact do these elements have on the international marketing environment? Why is it important to consider these elements in developing international marketing strategies?
Choices for this could be as widely ranging as weather, political strife, economics, war, and cultural differences. For guidance I will explain three and you can see if they meet the needs of the assignment.
Economics is an easy one. In today's economy, worldwide there are signs of recession and governments, consumers, and entities are struggling to remain solvent. This forces the marketing unit to examine each individual market for needs. These needs can include lowering prices, changing transportation and target markets, and considering the changes that governments may require for marketing ...
A discussion of the author's choice of three elements that impact the international marketing environment. Economics, warfare, and cultural differences are discussed.