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Linkage of marketing mix of services to physical goods

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How the additional 3Ps of marketing mix of services are linked to marketing mix of goods?

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The solution provides guidance on how the additional 3Ps of marketing mix of services are linked to physical goods.

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Marketing mix of goods comprise of Product, Price, Place and Promotion and 3 additional Ps have been added to Marketing mix of services that include People, Process and Physical Evidence. Marketing mix of services were proposed to have these three additional elements but identification of these elements with goods was not established but has linkage even to the physical goods. The physical goods are also ...

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  • MBA, M.D.S University, Ajmer
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