Identify the elements of the promotion mix and the pros and cons of each element.© BrainMass Inc. brainmass.com October 10, 2019, 7:14 am ad1c9bdddf
The elements of promotion mix are:
Advertising- this is typically paid, non-personal promotion of ideas. It can reach a lot of people, creating a low cost per person, but not in a targeted fashion, necessarily. Advertising tends to be one way communication. It adds to the legitimacy of the brand but is frequently impersonal.
Public relations: This is a good way to reach mass audience and is viewed to be credible, typically because people believe what they hear on ...
This solution identifies the elements of the promotion mix and the pros and cons of each elements. Includes references.