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Promotion Mix Elements

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Identify the elements of the promotion mix and the pros and cons of each element.

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Solution Summary

This solution identifies the elements of the promotion mix and the pros and cons of each elements. Includes references.

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The elements of promotion mix are:
Advertising- this is typically paid, non-personal promotion of ideas. It can reach a lot of people, creating a low cost per person, but not in a targeted fashion, necessarily. Advertising tends to be one way communication. It adds to the legitimacy of the brand but is frequently impersonal.

Public relations: This is a good way to reach mass audience and is viewed to be credible, typically because people believe what they hear on ...

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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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