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DonConsumer/Trade Promotions Combine for Brand Strategy?

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Would you say that a combination of consumer and trade promotion is necessary as part of a brand/product strategy to the consumer or perhaps they can be used as stand alone tools ?

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THis solution discusses if a combination of consumer and trade promotions are necessary as part of a brand/product strategy to the consumer or if they can be used as stand alone tools. It includes a link and examples.

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Here you go. Please let me know if you have any questions or need clarification. Good luck!
Sally

A combination of consumer and trade promotion is necessary as part of a brand product strategy to the consumer. It is crucial to involve trade promotion in order to push the product through distribution channels to the end user, the consumer. A company must persuade the wholesaler, distributor, or retailer to carry the product, give it shelf space, and promote the product with couponing, discounting, displays, or signage and other advertising. In addition, consumer promotion must be used to build brand awareness and develop desire for the product.

Trade promotions are most successful when they are centered on the end consumer, and designed to either increase market ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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