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promotional tools used by retailers to generate sales

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List several promotional tools used by retailers to generate sales. Describe how each tool increases repeat visits, builds customer loyalty and increases market share. Give specific examples.
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Evaluate promotional tools used by retailers to generate sales
Compare the types of promotional tools used byretailers
Recommend the best promotional tools used by retailers to generate retail sales. Explain your recommendation in terms of repeat visits, customer loyalty and market share.

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The response addresses the queries posted in 829 words with references.

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The response addresses the queries posted in 829 words with references.

/Sales promotion is a marketing activity that is used to add value of the product for a limited period of time. Retailers will experience some kind of slump at any point of time due to some forces that are beyond their control. Retailers used various kinds of promotional tools in order to improve retail sales. This paper will evaluate promotional tools that are used by retailers in order to generate sales, increase repeat visits, increase market share and to build brand loyalty. This paper will also explain the best promotional tool after comparing all the promotional tools used by retailers//.

Nowadays, consumer goods and services are getting more sophisticated because consumer needs vary with the varieties of products and services available in the market. Now, every partnering manufacturer or retailers is putting efforts in order to increase the sales and profitability with the help of heavy advertising and sales promotion (Lee, 2002). Sales promotion tools act as competitive tool through which the customer can choose one brand or product over the other. Now, it is an integral part of marketing strategy that leads retail companies towards substantive growth in terms of sales revenue and sales transactions (Lamp, Hair, & McDaniel, 2011).

Sales promotion comprises of the diverse collection of tools to quicken the consumer purchases for a short period of time. ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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