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Ron Popeil

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Review the attached "Ron Popeil Wheels, Deals, Has Mass Appeal" entrepreneurship case.
1. What does Ron Popeil bring to personal selling that makes him so effective?
2. What trade sales promotion tools does he use? Why does he use sales promotion tools
when he is selling direct to consumers?

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The solution reviews Rob Popeil's entrepreneur case.

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What I think that Ron Popeil brings to personal selling that makes him so effective are the following:
1. Absolute belief in the products he is selling - belief that the products will perform what he promised them to do and to improve the standard of living of his ...

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