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Building Rapport with an Audience

The following case study was presented by a student:

Describe how you would build rapport with your audience in a business presentation. What motivational strategies have you used in the past that were successful or what strategies have you seen speakers use that were effective?

This solution provides several strategies for presenters to utilize in obtaining and maintaining audience engagement. The basis is to build rapport; entice the audience to make a personal connection in how the presentation content will impact them. In the business context, this may be achieved through visual stimulation such as videos or audio with songs or sound effects. With many examples provided, the solution thoroughly addresses how to ensure a business presentation is well-received.

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Solution Preview

There are several motivational strategies that make a presentation effective. First, and likely the most imperative, is to grab the audience's attention and retain it. If a business presentation is passive, such as a speaker simply reading from a slide show projected on a screen, there is little if any interaction with the audience. Although the audience may be "captive" in the sense of sitting in a room where the presentation is occurring, this does not equate to actual learning and comprehension of the message. One of the most successful presenters known for his motivational strategies in product ...

Solution Summary

Building rapport and engaging the audience are critical strategies in the success of a business presentation. How effective the message is delivered to the audience relies heavily on the presenter's ability to motivate the attendees to be personnally vested in the material. This solution is about 375 words and includes a reference, showcasing how infomercial guru Ron Popeil utilizes motivational strategies to engage his audience.