Use Coca-Cola and identify one of its competitors for the following task. The Standard & Poor's Industry Surveys are good resources for this activity. Then, using the nine components and nine characteristics of a mission statement as described in your text, compare the two mission statements with special emphasis on competitive advantage.
Note: Gaining and sustaining competitive advantage is the essence of strategic management according to David (2011). Be sure to highlight the distinctive competence of the two companies to differentiate their self-concepts.
The nine characteristics are: Customers, Products/Services, Markets, Technology, Concern for growth, Philosophy, Self-Concept, Concern for Image, and Concern for Employees.© BrainMass Inc. brainmass.com June 4, 2020, 5:06 am ad1c9bdddf
The mission statements:
Coca-Cola - "To refresh the world - in mind, body and spirit. To inspire moments of optimism - through our brands and actions. To create value and make a difference everywhere we engage"
PepsiCo - ". . . to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business
partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity."
Analysis in line with the nine characteristics and components of a mission statement
1) Customers - Coca-Cola‟s mission statement does not mention who the company‟s customers are. Similarly, PepsiCo‟s mission ...
This solution presents a comparison of Coca-Cola and PepsiCo mission statements with regard to how the incorporate the essential elements in their mission statements.