Explore BrainMass

Strategic Research Project: Analysis of an Organization

Strategic Research Project

Select one major organization of your choice for this project. In this project, you will report your analysis of one organization.

Please address the following points in your report.
1. Review and analyze the vision and mission statement. Is the company following the stated vision and mission?
2. Complete an external assessment, utilizing Porter's model for a competitive analysis.
3. Evaluate the organization's Intensive Strategy, in the areas of Market Penetration, Market Development and
Product Development.
4. Construct a SWOT analysis for the organization.
5. Review your research and based on your conclusions, what corporate strategy would you recommend for the next five years of operations?
6. Your report should be three to five pages, written utilizing APA style format, and ensuring all references are cited and listed in your report.

Solution Preview


Hope you are well.

In much businesses, the usage of a strategic analysis to the internal and external elements is vital for reaching success. Let's take a look at the following areas of main focuses with an example company, such as, Coca-Cola:

1. Review and analyze the vision and mission statement. Is the company following the stated vision and mission?

In using the Coca-Cola mission and vision statement, the statement outlines the goal for serving the consumer as well as the community with a high value product. The business enterprise of Coca-Cola demonstrates their commitment to producing exceptional products. In doing so, the product is well developed to the specifications of designed as well as ethical standards stemming from the mission and vision.

"Coca-Cola (2013) mission: the purpose for serving the standard against which we weight our actions and decisions; to refresh the world, to inspire moments of optimism, and happiness as well as to create value and make a difference."

"Coca-Cola (2013) vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality and growth."

Try and think of an organization mission and value statement as a blueprint for positively operating the business proactively. In establishing a good mission and vision statement the organization is able to grow and monitor such growth or decline to make better strategic decisions. Without a straightforward approach to managing the business operations from product development to marketing strategies, the ...

Solution Summary

An analysis of an organization is examined for strategic research projects. The organization's intensive strategy is evaluated.