What is a functional Strategy, as opposed to a business strategy, or a corporate strategy?
Who employs (i.e., uses) functional strategies?
Where do they get the budget from to implement them?© BrainMass Inc. brainmass.com March 4, 2021, 8:00 pm ad1c9bdddf
In most (large) corporations there are several levels of strategy. Strategic management is the highest in the sense that it is the broadest, applying to all parts of the firm. It gives direction to corporate values, corporate culture, corporate goals, and corporate missions. Under this broad corporate strategy there are often functional or business unit strategies.
Functional strategies include marketing strategies, new product development strategies, human resource ...
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