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How does Disneyâ??s corporate-level strategy add value beyond what the business units could do by themselves?
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Corporate level strategy provided value to what business units could do all by itself by providing a strong financial foundation and capital to develop the business units and sustain them through difficult times. For instance, it was corporate strategy that attracted corporate sponsorships for upgrading attractions and adding exhibits at the theme parks. The corporate strategy was important for licensing the food and merchandising concession.
The corporate level strategy added value because they established important values throughout the company. The corporate values of high quality, creativity, entrepreneurship, and teamwork helped energize every business unit and give them a direction. This would not have been possible for the business units if they had worked by themselves. The corporate level strategy helped ...
Strategic Management is discussed very comprehensively in this explanation..