Explore BrainMass

Type of corporate strategy

Which type of corporate strategy deals with the industries or markets in which the firm competes through its products and business units? Is it cooperative, portfolio, functional or directional strategy? Unfortunately, my text does not provide any information on these strategies, but my assignment asks this question. I have searched the web for hours. I did locate some information on functional strategies, but I found very little regarding the other three. Please answer the question and provide a brief summary of each strategy or provide a website address where I may read about them. Thank you.

Solution Preview

Strategies exist at several levels in any organisation - ranging from the overall business (or group of businesses) through to individuals working in it. Strategies for an organization may be categorized by the level of the organization addressed by the strategy. Corporate-level strategies involve top management and address issues of concern to the entire organization. Business-level strategies deal with major business units or divisions of the corporate portfolio. Business-level strategies are generally developed by upper and middle-level managers and are intended to help the organization achieve its corporate strategies. Functional strategies address problems commonly faced by lower-level managers and deal with strategies for the major organizational functions (e.g., marketing, finance, production) considered relevant for achieving the business strategies and supporting the corporate-level strategy.

Corporate Strategy - is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is ...

Solution Summary

This discusses the type of corporate strategy

The solution has only Book reference.