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Share Growth Strategy III

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Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (The introduction of reliable, easy-to-handle digital cameras into the photography market with a promotion campaign that maintains that the benefits of the technology justify switching away from traditional cameras.).

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We can see one generic and one corporate strategy in this type of move. The company is seeking increased sales by improving current products and developing technologically advanced cameras in the same industry. Firm's corporate culture views technology as a tool for making marketable products and gain competitive advantage. Thus this is a product development ...

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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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