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SWOT Analysis of Cracker Barrel Old Country Store

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Provide a fully developed SWOT matrix with narrative support for Cracker Barrel Old Country Store.

What are the most important internal and external factors (Strengths, Weaknesses, Opportunities, Threats) that strongly affect the corporation's present and future performance? List eight to ten strategic factors.

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Solution Summary

This solution provides a complete strengths, weaknesses, opportunities, and threats (SWOT) analysis of Cracker Barrel Old Country Store.

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(i) Strong financial performance in the face of a very difficult economy and competitive environment. Company revenues grew in fiscal 2011 by 1.2 percent to $2.43 billion and operating margin also improve to 6.9 percent, compared with 6.8 percent in 2010.
(ii) Strong quarterly dividend growth 10% growth in 2011 and 13.6% in September of fiscal 2012.
(iii) Committed and dedicated operating team
(iv) Highest rank in food ...

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  • MBA, Indian Institute of Finance
  • Bsc, Madras University
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