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Growth Extension Strategies

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What market and competitor characteristics distinguish each of the major growth extension strategies (Increased penetration strategy, Extended use strategy and Market expansion strategy)?

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This solution discusses growth extension strategies.

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Market expansion strategy is a business strategy in which a company that is already the market leader tries to expand existing services into new markets.. In a fragmented and heterogeneous market, where some segments are less well developed than others, a market expansion ...

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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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