Growth Extension Strategies
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What market and competitor characteristics distinguish each of the major growth extension strategies (Increased penetration strategy, Extended use strategy and Market expansion strategy)?
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This solution discusses growth extension strategies.
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Market expansion strategy is a business strategy in which a company that is already the market leader tries to expand existing services into new markets.. In a fragmented and heterogeneous market, where some segments are less well developed than others, a market expansion ...
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- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
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