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    Growth Extension Strategies

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    What market and competitor characteristics distinguish each of the major growth extension strategies? Consider the following:

    Leaders:

    Fortress/position defense strategy
    Flanker strategy
    Confrontation strategy
    Market expansion
    Contraction/strategic withdrawal

    Followers:

    Frontal attack strategy
    Leapfrog strategy
    Flank attack strategy
    Encirclement strategy

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