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'Beyond the Blue' mean

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See the attached case file.

1) What is IBM's corporate or multibusiness strategy for the 21st century, and how is it different from its long-standing strategy?

2) What does the case title, "Beyond Blue" mean?

These question stem from the article attached. "Beyond Blue".

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1) What is IBM's corporate or multi-business strategy for the 21st century, and how is it different from its long-standing strategy?

The IBM's corporate or multi-business strategy for the 21st century is to provide services of the type that are different from what it has provided in the past. The corporate strategy is growth through provision of services. At the inception IBM started with providing accounting, human resources, and customer service to its customers. IBM's strategy is to move away from selling and servicing technology, an industry that has a relatively low growth rate. IBM has realized that it has tremendous in-house resources that can be used to provide services to its customers. These would help the company grow its ...

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