Business Level Strategy and the Consumer
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Why is the customer important to a business-level strategy?
How do each of the five business-level strategies relate to the customer?
Provide an example of a company for each the five business-level strategies, and explain how the company used the strategy to address customer needs.
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Solution Summary
This has linked business level strategy to the consumer. It has investigated the five level strategies and how consumers influence them.
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Why is the customer important to a business-level strategy?
Because the customer is the reason why businesses and business strategy exist.
This is what Starr (1999) when he said that "customers are the foundation or essence of a organization's business-level strategies -- Who will be served, what needs have to be met, and how those needs will be satisfied are determined by the senior management".
Franchises
How do each of the five business-level strategies relate to the customer?
All of the five (5) business-level strategies always relate to the customer/consumer.
Business-level strategy number 1 mentions about Coordinating Unit Activities. This involves "coordinating all individual unit activities found in the business" (Vitez, n.d.). There is related to the customer because coordination results to an efficient product and service and therefore can be an effective means of attracting number of customers.
The next business-level strategy involves "utilization of the available human resources in their company and the overall ...
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