Explore BrainMass
Share

Explore BrainMass

    Business Level Strategy and the Consumer

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Why is the customer important to a business-level strategy?
    How do each of the five business-level strategies relate to the customer?
    Provide an example of a company for each the five business-level strategies, and explain how the company used the strategy to address customer needs.

    © BrainMass Inc. brainmass.com October 10, 2019, 7:53 am ad1c9bdddf
    https://brainmass.com/business/operations-research/business-level-strategy-consumer-599044

    Solution Preview

    Why is the customer important to a business-level strategy?

    Because the customer is the reason why businesses and business strategy exist.
    This is what Starr (1999) when he said that "customers are the foundation or essence of a organization's business-level strategies -- Who will be served, what needs have to be met, and how those needs will be satisfied are determined by the senior management".
    Franchises

    How do each of the five business-level strategies relate to the customer?

    All of the five (5) business-level strategies always relate to the customer/consumer.

    Business-level strategy number 1 mentions about Coordinating Unit Activities. This involves "coordinating all individual unit activities found in the business" (Vitez, n.d.). There is related to the customer because coordination results to an efficient product and service and therefore can be an effective means of attracting number of customers.

    The next business-level strategy involves "utilization of the available human resources in their company and the overall ...

    Solution Summary

    This has linked business level strategy to the consumer. It has investigated the five level strategies and how consumers influence them.

    $2.19