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Organizational Communication - Public Relations

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PR management is a complex function and includes diverse activities such as image management, internal communication, public affairs and issues management, media relations, and crisis management. Evaluate the role of each of these activities in organizational change. Which of these activities would be most significant and why? Support your response with examples from personal experience or well-known industry examples.

APA 6th Ed.

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The response addresses the queries posted in 503 word with references.

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The response addresses the queries posted in 503 word with references.

//The following paper will consider the definition of Public relations and the different activities related with it. //
The Organization communication is considered as the flow of meaning and information between the organization and its environment. Public relations in terms of organization is defined as the effort of maintaining and establishing mutual understanding between the organization and its publics in a purposeful, planned and a constant manner internally and externally (Barker, 2005). There are a lot of activities included in the public relation management, such as image management, internal communication, public affairs and issues management, media relations, and crisis management. The flow of information between the organization and its public is maintained through these activities.

//This part of the ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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