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Organizational Communication - Public Relations

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PR management is a complex function and includes diverse activities such as image management, internal communication, public affairs and issues management, media relations, and crisis management. Evaluate the role of each of these activities in organizational change. Which of these activities would be most significant and why? Support your response with examples from personal experience or well-known industry examples.

APA 6th Ed.

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The response addresses the queries posted in 503 word with references.

//The following paper will consider the definition of Public relations and the different activities related with it. //
The Organization communication is considered as the flow of meaning and information between the organization and its environment. Public relations in terms of organization is defined as the effort of maintaining and establishing mutual understanding between the organization and its publics in a purposeful, planned and a constant manner internally and externally (Barker, 2005). There are a lot of activities included in the public relation management, such as image management, internal communication, public affairs and issues management, media relations, and crisis management. The flow of information between the organization and its public is maintained through these activities.

//This part of the ...

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The response addresses the queries posted in 503 word with references.

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PR Communication Memo

Individual Assignment: PR Communication Memo

- The company with which you are currently employed is experiencing a financial crisis. The Chief Financial Officer (CFO) has suddenly resigned and no one is discussing the reasons why. The U.S. Securities and Exchange Commission (SEC) is investigating your company's accounting practices and from the documents they have requested, the issue seems to concern revenue recognition. Rumors are beginning to circulate that suggest inappropriate behavior on the part of your company. The organization is a publicly traded company, and as such, the company is required to issue a public notice concerning the sudden vacancy of the CFO. As a Certified Public Accountant (CPA) on the team drafting the notice, you are involved in communicating the current situation to the general public.
- Write a press release. You may conduct research to find examples of public notices of this same nature. Use the examples to determine how you will format your press release. Then write an accompanying internal memo no more than 2 pages in length to your manager that includes the following:

o Outline what your company is legally required to do.
o Explain the value of the public communication in this situation.
o Examine the balance between calming external stakeholders and the ethical considerations of providing all the information that is required by the SEC.
o How the perception of the press release will affect public opinion

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