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Social Marketing vis-a-vis Societal Marketing

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What is the major difference between Social Marketing and Societal Marketing?

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Solution Summary

The two terms 'Societal Marketing' and 'Social Marketing' are highly confusing and may used interchangeably by people who are unable to differentiate. This solution differentiates the two different concepts.

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Social Marketing and Societal Marketing are both focusing on the societal well being of the target consumers. But there are some differences which make social marketing different than societal marketing. These differences are:
1) Societal Marketing focuses on earning profits and satisfying consumer needs by putting needs of the society as a topmost priority Whereas Social Marketing focuses only on a social cause and not on consumer needs or profits. For example, Cigarette manufacturers and marketers may write on their packets that ...

Solution provided by:
Himanshu Mahobia, MBA
Education
  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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