Marketing Tools for Barnes and Noble
Creating a sound marketing strategy is just as important in e-business as it is in the brick and mortar (B&M) environment and one of the primary goals of marketing is to create strong relationships between a company and its customers. Internet technologies enable companies to build Web sites that can be customized to meet the specific needs of their various users. Businesses that want to succeed in marketing online must take advantage of this unique quality of the Web to reach out to their customers. Business Web sites that want to capitalize on this opportunity must include electronic customer relationship management (CRM) among their features. The two most important features for providing seamless customer service online are integration between the companies' call centers and their Web sites and ...
This solution provides a discussion of the marketing tools used in Barnes and Noble Web site including an evaluation of the apparent customer service provided by Barnes and Noble.