Direct Marketing and Consumer/Business Benefits
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The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting. List and describe the factors that are contributing to the growth of direct marketing.
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This solution is comprised of an explanation of direct marketing and factors that contribute to the same.
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Direct marketing is a form of advertising that does not use the traditional forms of marketing that you would first think of such as television or newspaper. Instead, direct marketing utilizes fliers and letters that are sent directly to consumers.
Factors that contribute to the growth of direct marketing are:
1. Changing lifestyles
2. Increased cost of personal sales calls versus direct marketing
3. Time associated with personal sales calls versus direct marketing
4. Technological growth
5. Large number of available products
"Other socioeconomic factors contributing to the growth and acceptance of direct marketing include a population growing older, rising discretionary income, more single households, and the growth of the "me" generation. External factors ...
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