Customer Relationship Management (CRM)
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The exchange relationship is more important than a company selling a product and a customer purchasing a product. There are steps to take in order to perform a successful exchange relationship. One of these steps include finding out the value of the exchange for the customer (Mullins, Walker & Boyd, 2008). People find value in the benefits they receive from the product. You should write a paper regarding customer relationship management (CRM), collecting customer information, attaining general preferences of the past customer to foresee future behaviors, cross-selling and up-selling to retain customers, ethical values, appropriate products/service for the intended audience, and redress of customer grievances with empathy.
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Solution Summary
The exchange relationship which is more important than company selling A product and a customer purchasing a product.
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Within the business model, the act of exchange provides a means to incorporating a successful method in operating on a level that is beneficial to reaching the company's core goals in efficiency. The exchange relationship is imperative for a company to reaching their business continuity for a long-term commitment in accomplishing customer satisfaction and product value within the targeted marketplace.
In review of the core elements related to the subject topic framework entails the following:
The exchange relationship is more important than a company selling a product and a customer purchasing a product. There are steps to take in order to perform a successful exchange relationship. One of these steps include finding out the value of the exchange for the customer (Mullins, Walker & Boyd, 2008).
The trust factor is an imperative element within the exchange relationship model framework in connecting with the targeted consumer audience for rendering a satisfactory outcome. The product or service value is imperative through the communication model applied in marketing concepts and initiatives for succeeding in highlighting the beneficial aspects. In doing so, trust factor is established on a way that promotes a long-term commitment between the company and the targeted consumer audience. The product value is essential for establishing the first phase of steps necessary to reaching a proactive method in accomplishing a framework of opportunities, i.e.; pricing matrix that can increase leading to profitability ranges and consumer acceptance in purchasing due to obtained ...
Education
- BA, American Intercontinental University
- MBA, American Intercontinental University
- PhD (IP), Grand Canyon University
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